Music has the uncanny ability to help shape, enhance -even change our feelings. In an effort to convert free users into Premium members, Spotify Premium brought this sentiment to life with “All the Moods” -a campaign featuring 11 unique videos & 25 illustrations showing how music affects our moods.
For the campaign to work in 76 different global markets, we created a modern, gender-neutral character. Baring no specific age or ethnicity. We then had our character portray 12 universal moods enticed by music. From happy and energetic -to chill and sentimental.