For the 2018 Premium for Students campaign, we went back to school.
Educating students about the joys of Premium life, using visual and tonal cues from retro textbooks.
This was our biggest student campaign of the year, so our messaging should be bold, witty, and rich with real insights into the lives of students.
This campaign lived across five (5) global markets and was created as a creative guideline to then allow a copy to be hyper-localized.