For the 2018 Premium for Students campaign, we went back to school.
Educating students about the joys of Premium life, using visual and tonal cues from retro textbooks.
This was our biggest student campaign of the year, so our messaging should be bold, witty, and rich with real insights into the lives of students.
This final deliverable was a global toolkit that could be utilized across all 15 markets included in the project.